360° strategic intelligence for luxury watch brands and retailers.
We tell you what's working in your brand, what isn't, and what to do about it — grounded in evidence and benchmarked against the brands setting the pace.
A specialist house for the watch industry — every framework, peer matrix and benchmark built around it.
Niche-focused. Highly specialised. Senior-led. Built for the speed and scale that watch brands and retailers actually run at.
Watches are all we do.
Seven decades of combined expertise in operating, retailing, marketing and writing about watches. Every framework, every benchmark, every peer matrix is built natively for this industry.
Senior eyes only.
Senior consultants on every page, from first interview to final boardroom. The partner who scopes the engagement is the same one delivering it.
Decisions, written to be acted on.
Every report ends with a clear, prioritised list of what to do next quarter, next year, and next cycle — short enough to read twice and specific enough to act on Monday.
Discreet and independent.
Privately held and fully independent, signed under NDA as standard. Your numbers, your gaps and your roadmap stay strictly between us.
Five questions every brand should be able to answer.
Every diagnostic moves through the same five lenses — calibrated against the brands setting the pace of the industry.
Is our story still cutting through?
Brand Identity
Heritage, codes, design language, signature complications — and whether the world reads what you mean to say.
Who's actually buying — and who should be?
Target Audience
Generational shifts, female collectors, emerging markets, and the gap between who buys and who you wish bought.
Where is the portfolio quietly diluting value?
Product Portfolio
Collection logic, SKU discipline, tier mix, complications strategy — and where the portfolio dilutes vs. concentrates desire.
Is our retail discipline still protecting desire?
Distribution Strategy
Boutique vs. multibrand, allocation, retail experience, secondary-market posture — the discipline that protects long-term value.
Are we being heard — and remembered?
Storytelling Potential
Editorial, campaigns, ambassadors, social, watch-media coverage — and whether the right story is landing in the right rooms.
How we get to a conclusion that holds up.
Every engagement starts with a human conversation — a senior partner, in the room with you. From there, the proprietary scorecard and independent market data harden the answer into evidence. All three inputs carry equal weight. What nobody can replicate is our rooting in the industry, paired with your own intelligence on the brand.
Senior human intelligence
Where every engagement starts.
A senior partner in the room with you, end to end — operator, retailer, brand & narrative. The partner who scopes the engagement is the one delivering it. Decades of industry relationships and pattern-recognition, paired with your own knowledge of the brand. That intersection is where the conclusion starts; the model and the data then sharpen it.
Proprietary scorecard model
A rubric that turns judgement into structure.
Four-component scoring — Alignment, Performance, Gaps, Forward-Looking — applied across all five pillars. Two-tier benchmarking on every claim: Industry Anchor (Rolex, 9.8 / 10) and a direct peer drawn from our Hybrid Expanded Peer Group Matrix v2026.
Independent external market data
Anchored to numbers we didn't generate.
FH Swiss watch exports, Morgan Stanley / LuxeConsult Swiss Watcher, Deloitte Swiss Watch Industry Study, WatchCharts secondary-market data, Chrono24 listings, public filings. Every claim points to a source the client can verify — and challenge.
One scan, three vantage points, one conclusion — defensible at every level.
What you walk away with.
Every engagement converts internal complexity into a few clear, defensible decisions — and a benchmarked view of where you stand.
An honest read of where you're winning — and where you're quietly bleeding.
Where Brand Identity, Audience, Portfolio, Distribution and Storytelling are aligned, and where they quietly contradict each other.
Benchmarked against the brands you actually compete with.
Compared against Rolex and against the brands in your own tier — with concrete public metrics, secondary-market data and export volumes behind every claim.
The exact distance between you and the leader.
One paragraph per pillar. What separates you from the brand setting the pace, in measurable terms, with at least one verifiable data point.
Moves you can stand behind on Monday.
Quick wins under 90 days, growth moves for the next cycle, and one or two bold plays that could reshape the trajectory.
Material that lands in the boardroom and with management.
Built to be quoted in front of boards, management and shareholders — because every claim is grounded in evidence and tied to a public source.
Boardroom-grade
Every output is built to be quoted in front of owners, management and boards — and to keep being quoted long after the engagement closes.
Our services.
Three formats, one bench. A diagnostic Full Scan — horizontal across all five pillars, or vertical on a single pillar or collection. A recurring programme for brands and retailers who want a senior partner on standby. Or a fully bespoke strategy project shaped to your brief. Every engagement is led personally by a founding partner, end-to-end.
Diagnostic — Full Scan
Senior-led report · ~4 weeks
A Full Brand Scan reads all five pillars in one 360° diagnostic (horizontal). Or go deep on a single pillar with a Full Portfolio Scan, Full Storytelling & Campaign Scan, or Mini Model Scan (vertical). Every Full Scan includes two-tier benchmarking — industry anchor plus direct peer — and an executive readout with the partner who wrote it.
Recurring programmes
Monthly · quarterly · annual
Continuous senior eyes on the work that matters. The Storytelling Campaign Auditor reviews live campaigns monthly with a quarterly readout. The Portfolio Health Auditor delivers a quarterly SKU and margin dashboard. The Annual Partnership combines two Full Scans, on-site strategy days and priority access across the year.
Bespoke strategy projects
Quoted per brief
Engagements outside the standard scan templates: collection launch, retail overhaul, M&A diagnostic, board readouts, succession planning. We start from your question — not our format — and build the team, timeline and deliverable around it.
We're glad to begin with a complimentary Mini Brand Scan on your house — delivered within 48 hours, with no obligation.
Three senior partners. One conversation away.
Operator, retailer, writer — three vantage points on the same industry, one team. Seventy-two years of combined experience inside Swiss luxury watchmaking, retail and brand. Founded in 2025, every engagement is led personally by a partner, end-to-end.
Nick Meijer
Founding Partner · Strategy & Brand
Copenhagen · Geneva
Co-founder and former CEO of DailyWatch (2015–2024), the largest dedicated luxury watch social platform, with 20+ brand clients including IWC, Vacheron Constantin and TAG Heuer. Fifteen years of writing, editing and consulting at the intersection of watches, brand and audience.
Hanspeter Pieth
Founding Partner · Retail & Operations
Zurich
Former CEO of Beyer Chronometrie and senior leadership at Gübelin. Three decades inside Swiss luxury watch retail, with deep operating experience across multibrand and monobrand environments — and the relationships that come with it.
Alon Ben Joseph
Founding Partner · Retail Innovation
London · Amsterdam
Dutch retailer-entrepreneur and third-generation jeweller. Long-standing voice on the future of independent watch retail, jewellery crossover and the experience economy in luxury — known for turning retail floors into cultural destinations.
Supported by a tightly curated network of associate consultants in Geneva, Zurich, London, New York and Singapore — engaged only when a project warrants it.
Start with a conversation.
Tell us a little about your brand or retail business. We'll come back within two working days with a short note on how we'd approach it — and whether we're the right partner.
Confidentiality
All conversations covered by mutual NDA from the first message. Nothing leaves the room.
You'll be in touch with
One of the three founding partners — personally, end to end.